Innovative solutions for every sales training need. Clinical Sales Training and Selling Skills.

OUR SOLUTIONS: LEARNING RETENTION

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LEARNING RETENTION

For decades, research has shown that 50 to 80 percent of what is taught in courses is not retained. This has been a source of concern and frustration for life science companies seeking to deploy a knowledgeable sales team that can deliver results.

However, in reviewing research on the cognitive science behind “how and why” learners retain information, we can conclude that we are in a new, technology-enabled era—the era of continuous learning. As a result, our approach to training needs to be multi-dimensional.

 

Era 1 in modern corporate training (including life sciences) was dominated by instructor-led courses and training binders, and Era 2 by eLearning and learning management systems (LMS). The current continuous learning era is enabled by mobile devices; cloud computing; and advances in our understanding of how people learn, retain what they have learned, and transfer learning to the job.