To learn more about Illuminate, please explore the rest of the site by using the navigation above.
 |
PI Impact!™ |
 |
|
Physicians, nurses, and other healthcare professionals value the package insert as an unbiased source of critical information. This CD- and Web-based learning tool trains sales representatives to effectively leverage the PI. |
|
| • |
Presents the contents and organization of the PI in a dynamic, visually compelling way
|
|
| • |
Provides sales tips that clearly show representatives how specific PI information relates to sales
|
|
| • |
Includes a 25-question assessment tool to measure performance |
|
|
|
FDA Fundamentals |
|
| |
With the major impact FDA regulations have on pharmaceutical sales and marketing, it’s critical that sales representatives understand them. This CD- and Web-based learning tool helps your team stay up to date. |
|
| • |
Begins with an overview of the FDA and its impact on the drug approval process and marketing
|
|
| • |
Gives representatives a clear understanding of the drug development process, from pre-clinical to phase 3 trials
|
|
| • |
Provides insights on how specific information relates directly to sales and marketing |
|
|
|
Essential Clinical Pharmacology |
|
| |
To dialog confidently with medical professionals, sales representatives must have a strong grasp of clinical pharmacology. This is the only CD- and Web-based fully animated learning program that effectively covers all the essential principles of clinical pharmacology. |
|
| • |
Pharmacokinetics
|
|
| • |
Pharmacodynamics
|
|
| • |
Therapeutic Drug Levels |
|
| • |
Adverse Effects |
|
| • |
Drug Interactions and Delivery |
|
|
 |
GPA 4.0
Gaining Physician Access |
|
| |
Physician access has become the single biggest challenge facing your salespeople. Our book and seminar series delivers reality-based strategies for gaining access to physicians and other medical professionals. |
|
| • |
Over 25 in-field strategies and tactics that even new hires can put into practice
|
|
| • |
Ways to avoid potential landmines that undermine sales efforts
|
|
| • |
Real-world success stories that prove the effectiveness of the program and build confidence
|
|
|
|
|
